Steven Soderbergh's new film "Bubble" is being released to DVD and cable TV the same day it hits theaters (January 27) - despite a boycott by some theater chains who are apparently under the impression that they still matter to the entertainment industry. Other films have been simultaneously released before, but this one has the backing of major entertainment capital and, of course, the Soderbergh name.
Theaters now account for only about a quarter of the revenue for most films, with DVD sales accounting for fully half the revenue, and cable and broadcast TV bringing in the other quarter. That revenue slice isn't enough to give theaters the pull with studios that they seem to feel entitled to.
The logic is implacable; people are tired of paying $20 for a movie date - sans refreshments - when the same $20 gets them a DVD they can watch at home - on their schedule, sitting on their comfy coach instead of a stained and sprung airplane seat, and with cheap and tasty treats instead of $7 garbage popcorn and $3 sodas. The theaters simply do not deliver value for the dollar any more. True afficionados already get their video streams through the Internet or via services like Netflix.com
I don't anticipate theaters disappearing altogether. There is value in the social environment and in the "getting out of the house" phenomenon, especially for couples with children. Instead, they will go upscale, and going out to a movie will be an Event for most couples or families. There will be fewer theaters in each cities, and the horrid multiplex model will vanish in favor of enormous screens and a truly immersive experience - IMAX gone mainstream.
1 comment:
I think the arthouses will do OK for us weirdos who think movies actually look better on actual film. All this other stuff about the cost and quality of snacks and the comfort of the seats is buzzes and pops to me. Film oughta be film.
Post a Comment